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Know Your Audience

July 17, 2010

In the past few posts I’ve focused more on the merits of creatively expressing oneself in a manner that has been optimized to be appreciated by the target audience. This post is dedicated to explaining the reason why that it’s important for the artist, be they a blogger, journalist, poet, novelist, musician, director, or playwright, to know the target audience– and, more importantly, why it’s important to create shape, and present your content with that audience in mind.

For a creative genius (like myself), it’s absurdly easy to creatively express oneself, but when I say “express”, I am referring to the raw form. Sure I can appreciate my works, but until those works are refined, clarified, and modified to a form that is more appreciable by the target audience, my “masterpieces” are little more than philosophical babbling and loosely-connected chaos.

To transform you creative works from “chaos” to “art”, you must change it to a form that can be appreciated as such by the target audience, and that is the most important reason why you must know your audience: For anything you create to be considered “art”, there must be someone (besides yourself) who can appreciate it as being art, and that cannot occur unless you are able to change your art into something that both of you can understand and appreciate (or at least “feel” like you can). To make that “connection”, you need to know who you are connecting with, so that you might understanding how to best connect with them.

Or another way of putting it:

There is only one fundamental difference between “Idea” and “Art”: “Idea” is only appreciated by the one who thinks it, whereas “Art” is appreciated not only by the one who created it, but by all those who observe it as well.

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